We recognized the need to break into the market and connect with the Gen Z demographic.  The goal was to become the go-to brand for not only casual wear but also street and date night fashion. To achieve this, Ashley created a unique campaign around the theme "Love fades, but fashion lasts forever." This campaign showcased the idea that one need not discard good photos with their ex, and that they can still rock the same outfits and look great. With this fresh and relatable concept, CCILU successfully resonated with their target audience and solidified their place as a top player in the fashion industry.

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Art Director: Ashley Tang 
Copy Writer: Robert Gaxiola

FA artist: Candy Chang
Photographers: Studio Day Dream