Generation Twitch is a project that seeks to educate advertisers and the industry about the value of Twitch. The goal is to ensure that Twitch remains top of mind and relevant when customers are ready to spend. Ashley was responsible for creating the branding not only for keynote presentations, but also for physical and virtual events where Twitch would share new findings and narratives about the Generation everyone wants to reach.

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Through a series of events held across APAC, Generation Twitch reached over 352 participants with a satisfaction score of 4.17 out of 5. This series has been executed over 10 times and continues to be scaled globally.