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Samsung Home
"Home Smart Home"
Samsung aimed to establish itself as a leader in the home automation industry in Singapore by launching its range of Smart Home appliances, including smart light bulbs and vacuum cleaners that could be controlled with a simple wave of a wand, from anywhere.
Ashley played a pivotal role in conceptualizing the TV commercial for this campaign, which later expanded into several out-of-home pieces in stores before and after the launch. Collectively, the campaign generated over 1,000,000 views on YouTube alone.
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