Ashley collaborated with the director and content lead of the Sales Marketing team at Twitch to create a captivating 30-second ad promoting the launch of Twitch Ads (formerly known as Twitch Advertising). The goal was to inform and engage viewers while showcasing the platform's technical capabilities in a memorable way. Through storyboarding and briefing a motion artist, this 30s Ad was born.

 

The ad has been featured in over 100 presentations across more than 10 languages, contributing significantly to establishing Twitch's unique identity and setting the tone for the service.