As the business continued to grow and expand into new markets, it became crucial to have visually localized images that resonated with audiences in regions such as APAC, not just in the Americas. However, capturing the nuances that made Twitch unique proved to be a challenge as there were no suitable stock imagery available.

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To address this, Ashley spearheaded the creation of a custom stock library consisting of photos, videos, and gifs that could be used across a variety of touchpoints beyond just power point decks. These assets were designed for events, digital ads, and even out-of-home placements.

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After working tirelessly with an incredible team for over 168 hours and building several custom sets, the library grew to include 300 images, 205 videos, and 100 gifs. This vast collection of assets was used in over 3000 collaterals such as Gameplans, Playbooks, and Pitch Decks, as well as at over 200 events in 2022, including Generation Twitch and Advertising Week. These efforts helped the team reach more than 40K people in 2022 alone.

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The stock library was updated yearly to ensure its relevance to the market and helped the team save time by having access to images that were unique to the Twitch brand.